基于叙事美学取向的宜兴均陶文创产品设计研究

Research on the Design of Yixing Jun Pottery in Cultural and Creative Products Based on the Orientation of Narrative Aesthetics

文创产品设计已经成为近年来人们传播传统文化的主要方式,均陶文创产品是均陶手工技艺与吴越文化的融合体现,在文化创意产品设计中占有较大比重。均陶文创产品设计结合叙事美学以镶片成型、堆花制作、釉料制备制作技艺为根源,传承推广吴越文化。基于叙事美学取向的研究,在均陶文创产品设计领域,通过叙事结构、民俗语言、创新行为三个方面对均陶的叙事美学来源和均陶文创产品设计方法进行分析,探索叙事美学在均陶文创产品设计中的具体应用,提出互联网+背景下均陶文创产品设计方向,结合造型、功能、品牌形象来探索均陶文创产品的审美价值和文化属性。

In recent years,the design of cultural and creative products has become the main way for people to spread traditional culture.Jun pottery's cultural and creative products are the result of combining Jun pottery’s handicraft skills with Wu and Yue cultures,and they account for a significant share of cultural and creative products design.Jun pottery's cultural and creative products design combined narrative aesthetics with techniques such as mosaic molding,heap flower production,and glaze production,inheriting and promoting Wu and Yue culture.Based on the research on narrative aesthetics orientation in the field of Jun pottery's cultural and creative products design,this paper analyzes the narrative aesthetics origin of Jun pottery's and the design methods of Jun pottery's cultural and creative products from three aspects of narrative structure,folk language and innovative behavior.The specific application of narrative aesthetics in Jun pottery's cultural and creative products design are explored,and the direction of Jun pottery's cultural and creative products design under the background of Internet+is proposed.To explore the aesthetic value and cultural attributes of Jun pottery’s cultural and creative products with the combination of modeling,function and brand image.