智媒时代思想政治教育图像叙事的挑战及对策研究

Research on Challenges and Countermeasures of Image Narration in Ideological and Political Education in the Age of Intellectual Media

思想政治教育图像叙事是意识形态具象化传播的重要实践方式。智媒时代,技术的革新与媒介的发展推动思想政治教育图像叙事创新性发展,使其呈现出创造主体大众化、价值体验场景化和感官参与多维化等特征。随着技术理性的扩张和媒介格局的改变,价值体验感性化、图像资源娱乐化、图像崇拜极端化等不良倾向日益凸显,使得思想政治教育图像叙事面临主体理性思维深层构建困难、主流意识形态信仰体系遭受冲击、消费主义生活方式盛行等现实挑战。只有从提升思想政治教育图像叙事主体的图像素养、注重思想政治教育图像叙事资源的有效开发、加强思想政治教育图像叙事内容的价值引导等方面综合施策,才能推动思想政治教育图像叙事“因事而化、因时而进、因势而新”。

The image narration of ideological and political education is an important practical way of ideology concretization and dissemination.In the era of intelligent media,the innovation of technology and the development of media promote the innovative development of image narration in ideological and political education,which presents the characteristics of popularization of creation subject,scenization of value experience and multi-dimensional sensory participation.With the expansion of technological rationality and the change of media pattern,the negative tendencies of value experience sensibility,image resources entertainment,image worship extreme become increasingly prominent,which makes the image narration of ideological and political education face realistic challenges such as difficulties in the deep construction of the subject's rational thinking,the impact of the mainstream ideological belief system,and the prevalence of consumerism lifestyle.Only by improving the image literacy of ideological and political education image narrative subjects,paying attention to the effective development of ideological and political education image narrative resources,and strengthening the value guidance of ideological and political education image narrative content,can we promote the image narrative of ideological and political education to be “changed by events,advanced by times and new by trends”.