儒家文化如何促进企业数字化转型:从价值引导到机制建构

How Confucian Culture Promotes Digital Transformation of Enterprises:From Value Guidance to Mechanism Construction

企业数字化转型是推动数字经济健康发展的关键动力。然而,当前中国企业在数字化转型过程中面临诸多问题和挑战,陷入不愿转、不敢转和不会转的困境,如何加快企业数字化转型进程成为产业界和学术界探讨的焦点问题。首先,本文采用战略过程视角对企业陷入数字化转型困境的成因进行系统分析,认为数字化转型认知不足、缺乏数字化转型意愿、数字化资源匮乏,以及数字化能力不足等观念和行动因素是导致当前转型困境的重要原因。其次,基于文化传统等非正式制度对组织和个体在价值规范和行为准则方面的影响,诠释了儒家文化中义利观、忧患意识、劝学理念和中庸思维等思想精华对解决企业数字化转型困境的价值引导作用。最后,本文提出建构管理者激励机制、信息治理机制、数字化素养提升机制和协同整合机制,实现儒家文化从非正式制度价值引导向正式制度规则的现代性转换,将儒家文化的潜在价值转化为推动企业数字化转型的实际动力,打破企业数字化转型困境的思路和建议。本文的研究丰富了数字化转型驱动机制和作用路径的研究,对推动中华优秀传统文化与现代企业管理实现相结合,加快企业数字化转型进程具有一定的理论和实践价值。

Enterprise digital transformation is the core driving force behind the prosperous development of the digital economy.However,at present,Chinese enterprises are facing a series of complex problems and challenges in the process of digital transformation.Many enterprises find it difficult to succeed in their digital transformation,leading to reluctance,inability,and unwillingness to undergo the transformation,which not only restricts the enhancement of their core competitiveness but also hinders the healthy development of the digital economy.Therefore,the question of how to drive enterprise digital transformation has become a focal issue for both academia and industry to explore.This paper argued that during the strategy formulation stage,the lack of willingness to undergo digital transformation are the main reasons for enterprises falling into the digital transformation dilemma.During the strategy implementation stage,the scarcity of digital resources and low digital capabilities make it difficult for enterprises to achieve their expected digital transformation goals.Based on the analysis of the main causes of digital transformation dilemmas,this paper interprets the potential values of Confucian culture,including the concepts of righteousness and interests,awareness of potential hazards,the concept of continuous learning,and the doctrine of the mean,in resolving enterprise digital transformation dilemmas.This paper proposes the following mechanisms to translate the potential values of Confucian culture into practical driving forces for promoting enterprise digital transformation.First,it is crucial to construct a management incentive mechanism that includes profit sharing and risk sharing,which can increase decision-makers’expected benefits from digital transformation and reduce the risks they assume,thereby enhancing managers’willingness for digital transformation.Second,it is necessary to improve the information governance mechanism to provide high-quality information support for the formulation and implementation of digital transformation strategies through comprehensive and diversified information collection and deep information mining.Third,it is essential to establish a mechanism to enhance digital literacy,including talent attraction and talent cultivation,by enhancing organizational members’digital knowledge and skills to address the shortage of digital talents.Fourth,it is necessary to establish a collaborative integration mechanism that includes cognitive integration and interest coordination to drive the implementation of digital transformation strategies by establishing consensus and balancing the interests of various parties in digital transformation.This paper enriches the study of driving factors and operating mechanisms of digital transformation,especially focusing on the important values of Confucian culture in promoting enterprise digital transformation and explaining its operating mechanisms,providing a research direction for analyzing the positive role of Confucian culture in the digital era.This study also provides feasible reference suggestions for enterprises to accelerate digital transformation.Enterprises can draw on the wisdom of Confucian culture,such as the concepts of righteousness and interests,awareness of potential hazards,the concept of continuous learning,and the doctrine of the mean,to guide their own transformation practices.