基于视觉感知的杭州天目里立面标识分析

Analysis of Hangzhou Tianmuli facade signage based on visual perception

近年来,商业综合体及商业步行街的建造与改造成为推动城市特色形象的新型表达方式。针对杭州天目里的品牌立面及店铺标识问题,从视觉可识别性、形象独特性及主题延续性这3个方面进行分析,以视觉感知作为理论的支撑依据,深入分析天目里的店铺立面的空间视觉感受,探索符合视觉感知且具有品牌特色的商业街店铺视觉系统。

In recent years,the construction and renovation of commercial complexes and commercial pedestrian streets have become a new way of expression to promote the characteristic image of cities.According to the brand facade and store signage of Hangzhou Tianmuli,three aspects of visual recognizability,image uniqueness and thematic continuity were analyzed.Visual perception was used as a theoretical support basis to analyze the spatial visual perception of Tianmuli's store facade,and a store visual system that meets visual perception and has brand characteristics of the commercial street was explored.