时尚品牌的可持续化转型策略研究

Research on the sustainable transformation strategy of fashion brands

随着全球时尚行业可持续化进程加快,国内外众多时尚品牌纷纷顺应趋势,推行可持续化转型策略。通过实践案例分析,分别从供应链管理、材料应用、设计方法等6个方面,简述了目前一些时尚品牌在可持续化过程中采用的常见策略及意义,为更多品牌的转型发展提供参考和启发。

With the acceleration of the sustainability process of the global fashion industry,many fashion brands at home and abroad have followed the trend and implemented sustainable transformation strategies.Through practical case analysis from six aspects such as supply chain management,material application and design method,the common strategies adopted by some fashion brands in the process of sustainability and their significance were briefly described,so as to provide reference and inspiration for the transformation and development of more brands.