基于文化原型的丝绸之路文化内容开发研究

Cultural Content Development of the Silk Road Based on Cultural Prototype

以文化产业发展为驱动的文化竞争成为综合国力竞争的重要体现,丝绸之路作为中国极具代表性的文化原型,不仅在历史上促进了东西方文化的大交流和大融合,在今天也是中国与世界联通的一座桥梁。然而,丝绸之路文化在传播和发展过程中,逐渐显现出后劲不足的问题。究其原因认为,文化的传播需要一定的载体,人们需要通过具化的内容才能够进一步了解相关的文化。文化原型不仅是文化内容开发的源泉,也决定着文化内容开发的方向,以文化原型素材为基础开发的文化内容,已成为世界各国进行文化传播的重要载体。基于丝绸之路文化原型进行多样化的文化内容开发,既可以丰富丝路的文化价值,也能够创造相应的经济价值,同时可以进一步提升丝路文化的竞争力、传播力和影响力。

Cultural competition driven by the development of cultural industries has become an important manifestation of competition for comprehensive national strength,the Silk Road,a highly representative cultural prototype of China,not only promoted the broader exchange and integration of Eastern and Western cultures in history,but also served as a bridge connecting China with the world today.However the Silk Road culture has gradually shown weakness in its dissemination and development.It was argued that the dissemination of culture requires a certain carrier,and it is only through embodied content that people can further deepen their understanding of it.Cultural prototype is the source of cultural content development,and determines the direction of its development in the meanwhile.In this context,cultural content developed on the basis of cultural prototype has become an important carrier for cultural dissemination in the world.The development of diversified cultural contents based on cultural prototype of the Silk Road can enrich its cultural value and create corresponding economic value,thus further enhance its cultural competitiveness,communication power and influence.