“体验”视角下红色文创产品设计

Design of Red Cultural and Creative Products from the Perspective of"Experience"

在红色旅游市场趋于“年轻化”的时代背景下,富有创意的文创产品正受到年轻人的追捧,让游客从“旁观者”转变为“体验者”,在体验中与红色文化深入对话交流。文章从“体验”的视角出发,提出红色旅游“文创+”的新策略模式,将“个性化”“数字化”“沉浸式”三者融入到文创产品设计中,以期为产品设计研究提供新的思路,也在潜移默化中强化新时代红色教育,传承红色精神。

Against the background of the trend of"youthfulness"in the red tourism market,creative cultural and creative products are being sought after by young people,allowing tourists to transform from"spectators"to"experiencers",engaging in in-depth dialogue and communication with red culture through experiences.Starting from the perspective of"experience",the article proposes a new strategic model of"cultural and creative+red tourism",integrating"personalization","digitalization",and"immersion"into cultural and creative product design,in order to provide new ideas for product design research and subtly reinforce red education in the new era,inheriting the spirit of red.