革命类纪念馆文创产品设计路径与实践研究

Research on Design Path and Practice of Cultural and Creative Products of Revolutionary Memorial Hall

探究革命类纪念馆文创多元化的产品设计路径,以实现红色文化的传承与发展。从缺乏实践思路创新、缺乏受众定位分析、缺乏融合规划意识3个角度分析革命类纪念馆文创产品开发现状,并提出了“选择设计主题、双视角挖掘资源”“确立服务对象,精准化呈现元素”“明晰产品目的,尝试多载体协作”的设计实践路径。进行“奋斗少年”系列文创产品设计实践,充分验证了“三步走”设计路径能够有效指导革命类纪念馆文创设计实践。“由内而外”和“由外而内”寻找设计主题、挖掘资源,结合馆藏资源对不同服务对象定位,秉承“传承精神,提升博物馆造血功能”的产品目的,尝试多形式协作设计实践路径,为现阶段革命类纪念馆文创产品研发提供思路方向,有利于推动纪念馆红色文创产品设计健康、有序、系统发展。

Explore the cultural and creative diversified product design path of revolutionary memorial hall in order to realize the inheritance and development of red culture.The current development status of cultural and creative products of revolutionary memorial hall was analyzed from three perspectives:lack of practical innovation,lack of audience positioning analysis,and lack of integration planning consciousness,and the design practice path of"choosing design themes,mining resources from dual perspectives","establishing service objects,accurately presenting elements","clarifying product purposes,and trying multi-carrier collaboration"was proposed.The design practice of"Struggling Youth"series cultural and creative products has fully verified that the"three-step"design path can effectively guide the cultural and creative design practice of revolutionary memorial hall."From the inside out"and"from the outside in"search for design themes and resources,combine collection resources to locate different service objects,uphold the product purpose of"heritage spirit,improve the hematopoietic function of the museum",try a multi-form collaborative design practice path,and provide ideas for the research and development of cultural and creative products of revolutionary memorial hall at this stage.It is conducive to promoting the healthy,orderly and systematic development of the design of red cultural and creative products of Memorial Hall.