基于新疆非物质文化遗产哈萨克医药文化创意产品创新设计

Innovative Design of Creative Products Based on the Intangible Cultural Heritage of Kazakh Traditional Medicine in Xinjiang

中国的民族医药被称为中华医药瑰宝,哈萨克医药是组成民族医药的重要部分。近年来哈萨克医药发展迅速,但面对西方现代医学和商品经济的冲击,哈萨克医药的发展受到了制约,哈萨克医药的发展急需传播和认可。文章通过研究哈萨克医药非物质文化遗产的现状,总结哈萨克医药的特点,寻找文化创意产品创新中存在的问题,以哈萨克医药文化为依托全面展开创意创新设计,提升哈萨克医药品牌文化知名度,增加哈萨克医药文化的识别性,带动地方经济发展,唤起消费者民族情感,进一步促进文化的传承与传播。

Chinese traditional medicine is known as a precious treasure of Chinese medicine,and Kazakh medicine is an important part of traditional medicine.In recent years,Kazakh medicine has developed rapidly,but it has been constrained by the impact of Western modern medicine and the market economy.The development of Kazakh medicine urgently needs dissemination and recognition.This article studies the current situation of the intangible cultural heritage of Kazakh medicine,summarizes the characteristics of Kazakh medicine,and explores the problems in cultural creative product innovation.Based on the Kazakh medicine culture,it comprehensively carries out creative design to enhance the cultural visibility of Kazakh medicine br ands,increase the recognition of Kazakh medicine culture,stimulate local economic development,evoke consumers'national emotions,and further promote the inheritance and dissemination of culture.