校企共建文创设计工作室的研究与实践

Research and Practice of School-Enterprise Collaboration in Creative Design Studios

在职业教育全面深化“产教融合、校企合作”和十四五规划明确“建设文化强国”背景下,积极探索校企共建文创设计工作室人才培养模式,促进校企协同育人,支撑文创产业发展。通过分析国家政策导向、产业发展机遇、人才培养需求、师资建设诉求,明确校企共建文创设计工作室的背景与动因,提出“两实两虚”项目教学体系、“双轮驱动”项目运作模式、“三方共赢”价值互补机制和“五位一体”考核评价标准的特色创新,保障文创设计工作室健康、稳定、长效发展。该模式能有效提升学生的设计创新能力和职业综合素质,打造“双师型”教学团队,搭建互利共赢平台,实现新时代技术技能型设计人才的高质量培养。

Against the backdrop of deepening vocational education with the comprehensive integration of industry and education,and the clear focus on"building a culturally strong nation"in the 14th Five-Year Plan,active exploration is being conducted into the collaborative establishment of cultural and creative design studios between schools and enterprises to foster talent,promote collaborative education between schools and enterprises,and support the development of the cultural and creative industries.By analyzing national policy guidance,industrial development opportunities,talent training needs,and demands for faculty construction,the background and motives of the collaborative establishment of cultural and creative design studios between schools and enterprises are clarified.This involves proposing characteristic innovations such as the"two tangible and two intangible"project teaching system,the"dual-drive"project operation mode,the"win-win-win"value complementation mechanism,and the"five-in-one"assessment and evaluation standards to ensure the healthy,stable,and sustainable development of cultural and creative design studios.This model effectively enhances students'design innovation capabilities and comprehensive vocational qualities,cultivates a"dual-teacher"teaching team,establishes mutually beneficial platforms,and achieves high-quality training for new era technology-skilled design talents.