平台生态嵌入度与企业绿色技术创新——基于信号传递的分析

Platform Ecological Embedding and Corporate GreenTechnology Innovation:An Analysis Based on Signal Transmission

中国企业面临绿色技术创新动力不足的问题。从信号传递视角出发,探讨平台生态嵌入度对企业绿色技术创新的影响及作用机制。对2010-2022年中国沪深A股工业上市企业进行实证分析,结果发现,平台生态嵌入度对企业绿色技术创新具有显著正向影响,不仅能够促进企业突破式绿色技术创新,而且可以促进渐进式绿色技术创新。同时,社会责任会强化平台生态嵌入度对企业突破式绿色技术创新的正向影响,但对企业渐进式绿色技术创新的增强效应不显著,行业管制则会弱化平台生态嵌入度对企业突破式绿色技术创新和渐进式绿色技术创新的正向影响。

In order to achieve high-quality economic development in China,it is critical to promote green and low-carbon economic and social development.However,the green technology innovation of Chinese enterprises faces the problem of insufficient power in practice.Under the guidance of platform rules,embedded enterprises can use the reputation mechanism of the platform to build an effective signal transmission mechanism of product quality and honest behavior,which can effectively solve the problem of market information asymmetry and make up for the motivation insufficiency of corporate green technology innovation.However,there is no research on the impact of platform ecological embedding on enterprise green technology innovation from the perspective of signal transmission.Therefore,this study discusses the specific mechanism of platform ecological embedding in corporate green technology innovation from the perspective of signal transmission for the first time,which will provide new ideas and strategies for the theoretical research and practice of corporate green technology innovation.