文旅融合视域下基于在线评论的“网红”城市书房形象感知研究

Research on the Image Perception of Celebrity City Study Based on Online Reviews in the Perspective of Cultural Tourism Integration

文章借助Python软件、“微词云”工具及旅游地形象“认知-情感-整体”三维模型分析游客对4家“网红”城市书房的形象感知情况。研究发现,认知形象感知方面,游客对4家城市书房的认知印象各异;情感形象感知方面,大部分游客对各城市书房给予了积极评价,少部分游客作出了失望、遗憾等消极评价;整体形象感知方面,4所城市书房给游客留下了较为满意的印象,游客的重游或推荐热情较高。据此提出科学规划布局、改进内部设施、优化空间环境、增强多元功能、落实管理责任等文旅融合视域下城市书房发展建议。

The paper analyses tourists'image perception of four celebrity city studies with the help of Python software,the"micro-word cloud"tool,and the tourism destination image three-dimensional model of"cognitive-emotional-overall".Research has found that in terms of cognitive image perception,tourists have different cognitive impressions of the study rooms in the four cities;In terms of emotional image perception,most tourists gave positive evaluations to the study rooms in various cities,while a small number of tourists gave negative evaluations such as disappointment and regret;In terms of overall image perception,the calligraphy of the four cities has left a relatively satisfactory impression on tourists,and tourists have a high enthusiasm for revisiting or recommending.Based on this,it puts development strategies of city study of cultural tourism integration:scientific planning and layout,improving internal facilities,optimizing the spatial environment,increasing multiple functions and implementing management responsibilities.