新媒体语境下电视编辑的角色转型与业务创新

The Role Transformation and Business Innovation of TV Editors in the Context of New Media

在新媒体语境下,电视编辑工作发生了一定的变化:信息传播即时化、节目内容碎片化、工作内容多样化、编辑平台多样化。为了适应这些变化,电视编辑应尽快完成三个角色转型:从新闻生产的参与者向生产主体转变、从传统媒体工作者向自媒体工作者转变、从电视编辑向全能型编辑转变。同时,电视编辑还要学会利用融合思维开展编辑业务工作,充分利用网络媒体资源,深入挖掘传统媒体资源的潜力,进一步增强品牌意识。

In the context of new media,television editing work has undergone certain changes:instant information dissemination,fragmented program content,diversified work content,and diversified editing platforms.In order to adapt to these changes,television editors should complete three role transformations as soon as possible:from a participant in news production to a production subject,from traditional media workers to self media workers,and from television editors to versatile editors.At the same time,television editors also need to learn to use integrated thinking to carry out editing work,fully utilize online media resources,deeply tap into the potential of traditional media resources,and further enhance brand awareness.