高校学报提升文化传播力的理论逻辑与实践向度

The Theoretical Logic and Practical Approach for Enhancing Cultural Communication in University Journals

本文从传播学和文化传播的理论角度出发,根据传播学理论的“5W”模式对高校学报的传播主体、传播内容、传播媒介、传播受众以及传播效果进行描述,并分析高校学报在文化传播中的制约性因素,进而提出提升高校学报文化传播力的相关路径。

This paper starts from the theoretical perspectives of communication studies and cultural communication,and describes the communicators,content,channels,audience,and effects of university journals communication based on the“5W”model of communication studies.It analyzes the restrictive factors in the cultural dissemination of university journals and then proposes relevant pathways for enhancing the cultural communication power of university journals.