党报贯彻实践党管媒体思想的实践面相——基于党的十八大以后《人民日报》发表社论文本的考察

Practice the Ideology of Party Media Management Based on the Texts Analysis of Editorials on People's Daily

媒体中最能体现党和政府喉舌功能的《人民日报》,以其立场鲜明、集思广益、精见迭出的社论,不断践行着新时代马克思主义新闻观中国化之“党管媒体”思想。本文将《人民日报》“社论”文本置于新时代的整体社会背景中,考察其话语形塑与外部社会因素之间的互动关系后发现:精准把握时代脉搏,与时俱进地宣传党的理论政策,遵循真实、客观、全面的新闻传播规律,是其切实落实党管媒体原则的必由之路与必然之举;同时,亲和力和可读性日益增强,客观性和准确性不断提升,更是其根据新时代党管媒体思想的不断丰富发展做出的具有现实针对性和时代呼应性的应然动态调整。

Based on discourse analysis of the editorials on People's Daily,this paper examines the interaction between editorials and their social context.It finds that it order to implement the party's media management principle effectively,it is necessary to publicize the party's theoretical policies with the pulse of the times,and abide by the principle of authenticity,objectivity,and comprehensiveness with emphasis on affinity,readability and the continuous improvement of objectivity and accuracy.