智媒体时代新媒介技术助推企业高质量发展的研究

Research on News Promotion Promoting High-quality Development of Enterprises in the Era of All Media

随着科技的快速发展和媒体环境的深刻变革,步入智慧媒体时代。智慧媒体时代的特点在于信息传播方式的多样化、信息接收渠道的广泛化以及信息内容的丰富化。在这样的背景下,新闻宣传对于企业的作用愈发凸显,成为助推企业高质量发展的重要力量。为打破智慧媒体时代国有企业新闻宣传的现实困境,以国有企业为例,以智慧媒体时代新闻宣传助推企业高质量发展为研究目标,提出加强宣传内容创新、准确定位宣传方向、创新载体拓宽渠道等解决措施,旨在为相关人员提供参考。

With the rapid development of technology and profound changes in the media environment,we have entered the era of all media.The characteristics of the era of all media lie in the diversification of information dissemination methods,the broadening of information reception channels,and the enrichment of information content.In this context,the role of news promotion in enterprises has become increasingly prominent,becoming an important force in promoting high-quality development of enterprises.In order to solve the practical dilemma of state-owned enterprise news propaganda in the era of all media,this article takes state-owned enterprises as an example,and takes news propaganda in the era of all media to promote high-quality development of enterprises as the research goal.It proposes measures to strengthen innovation in propaganda content,accurately locate propaganda direction,and innovate carriers to expand channels,aiming to provide reference for relevant personnel.