阿芙精油的微信社群营销研究

Research on WeChat Community Marketing of Afu Essential Oil

本文以引爆社群的新4c法则作为研究视角,对阿芙精油的社群营销进行分析,发现在社群营销中场景创造、内容创造、人与人连接中存在的问题。根据相关理论针对性地提出优化建议,为阿芙精油提升竞争优势,也为其他相关企业完善社群营销模式提供相应的参考和借鉴。

This article takes the new 4C rule that ignites communities as the research perspective to analyze the community marketing of Afu essential oil,and finds problems in scene creation,content creation,and interpersonal connection in community marketing.Based on relevant theories,targeted optimization suggestions are proposed to enhance the competitive advantage of Afu essential oil and provide corresponding reference and inspiration for other related enterprises to improve their community marketing models.