“互联网+”赋能江西中医药产业高质量发展的机制与路径研究

A Study on the Mechanism and Path of the High-quality Development of the TCM Industry in Jiangxi Province Empowered by“Internet Plus”

人民群众对健康的迫切需求需要我国加快推进中医药产业发展,“互联网”为中医药产业发展提供了动力。研究发现,“互联网+”推动了产业链的双向拓展、信息闭环和大数据赋能;同时,“互联网+”通过提高信息化建设水平,缓解了利益相关者之间的信息不对称,从而形成了不同利益相关者之间新的博弈关系和中医药文化传承传播新模式。以江西省为例,当前江西省中医药产业存在中药材种植业层次低、中医药企业创新不足、中医药与服务业结合不紧、中医药人才较为匮乏等问题,为更好地发挥“互联网+”赋能机制,应建设省级中药材信息监测服务平台、加速发展中医药商贸物流、增强信息化支撑能力、做实智慧中医医联体和传承中医药宝库中的精华精髓。

The people’s urgent need for keeping healthy requires accelerating the development of the traditional Chinese medicine(TCM)industry in China,and the“Internet”has provided impetus for its development.The research shows that“Internet Plus”has promoted the two-way expansion of the industrial chain,closed-loop information and big data empowerment;and it has also alleviated the information asymmetry among stakeholders by improving the construction of information,forming a new game relationship between different stakeholders and a new mode of carrying forward TCM culture.For example,the TCM industry in Jiangxi Province is facing problems like low level of the TCM planting industry,insufficient innovation of TCM enterprises,poor combination of TCM and service industries,and shortage of TCM professionals.In order to give better play to the empowering mechanism with the“Internet Plus”,Jiangxi Province needs to build a provincial information monitoring service platform for TCM,develop TCM trade logistics at a faster rate,enhance its information supporting ability,make a smart combination of its TCM medical resources and inherit the essence in the treasure house of TCM.