乡村振兴背景下民族村寨空间商品化实践及路径探讨——基于重庆武隆区天池苗寨的调查

Practice and Guidance of Ethnic Village Spatial Commercialization Under the Background of Rural Revitalization:A Case Study of Tianchi Miao Village in Wulong of Chongqing

为了解乡村振兴路径和乡村资源转换,采用参与观察法和深度访谈法调查重庆武隆区天池苗寨空间商品化实践。天池苗寨经过修通道路、修复传统建筑、改观村容村貌、整理传统文化、申报传统村落等空间商品化前奏后,进一步采取农业资源置换旅游资产、整治公共环境、打造特色空间、发掘传统文化、发展沉浸体验非遗等措施,初步实现传统村落空间商品化。目前尚存在民宿统一设计缺乏民族个性和地方特色、整体空间欠缺规范化管理、空间内部缺乏产业集聚效应等问题。基于此,提出挖掘民宿特色、向主题化和品牌化发展、提高村民直接参与民宿经营与管理的积极性、统筹规划“民宿+”集群产业发展等建议。

In order to understand the path of rural revitalization and transformation of rural resources,the methods of participant observation and in-depth interview were used to investigate the space commercialization practice of Tianchi Miao Village in Wulong of Chongqing.After the construction of roads,restoration of traditional architecture,improvement of village appearance,clarification of traditional culture,and application for traditional village commercialization,further measures were taken in Tianchi Miao Village,such as replacing tourism assets with agricultural resources,improving public environment,creating distinctive spaces,exploring traditional culture,and developing immersive experience intangible cultural heritage,and the commercialization of traditional village space has been initially achieved.At present,there are still some problems such as the lack of ethnic and local characteristics in the unified design of B&B(bed and breakfast),the lack of standardized management of the overall space,and the lack of industrial agglomeration effects within the space.Based on this,suggestions were proposed:exploring the characteristics of B&B,developing towards themes and branding,improving the enthusiasm of villagers to directly participate in homestay operation and management,and coordinating the development of the“B&B plus”cluster industry.