对“国风变装”短视频日常生活审美化的批判性透视

A Critical Perspective on the Aestheticization of Daily Life in the Short Video of Chinese Style Cross-dressing

当今各大视频平台流行的“国风变装”短视频可被看作一个日常生活审美化的典型现象,其中融入了丰富的美感元素。但是,这种美感并非我们在经典美学中所理解的美感,而是由消费社会制造的、披着“美”的外衣的快感。“国风变装”短视频带有明显的文化工业特质,在消费逻辑的操纵之下,创作者对于流量的关注更胜于质量,因而常常创作出模式化的视频。日常生活审美化的推进成了促进消费的一种话语策略,所生产出的实为美感的幻象,在这种情况下,美感被快感偷换,人们的感性钝化,审美能力被削弱,最终使得日常生活审美化与真正的审美相背离。当下的日常生活审美化实践已违背了其推崇者最初的美学畅想,我们需要回溯其理论渊源,以此来重建一种与当今时代之人的生存活动密切相关的美学。

The popular Chinese style cross-dressing short video on major video platforms today can be seen as a typical phenomenon of the aestheticization of daily life,which incorporates rich aesthetic elements.However,the aesthetic is not what we understand in classical aesthetics,but rather the pleasure created by the consumer society and dressed in aesthetic.The short video of Chinese style cross-dressing has obvious cultural industrial characteristics.Under the manipulation of consumer approach,creators pay more attention to traffic than quality,and often create patterned videos.The promotion of the aestheticization of daily life has become a discourse strategy to promote consumption,producing an illusion of aesthetic.In this case,aesthetic is replaced by pleasure,people's perception is blunted,and their aesthetic ability is weakened,ultimately causing the aestheticization of daily life to deviate from the true aesthetic appreciation.The current practice of the aestheticization of daily life has gone against its advocates'initial aesthetic imagination.We need to trace its theoretical origins in order to reconstruct the aesthetics closely related to the survival activities of people in today's era.