青年留守妇女参与乡村电商建设困境与超越——基于X村的实地研究

Overcoming the Difficulties of Young Left⁃Behind Women’s Participation in Rural E⁃commerce:Insights from X Village Field Study

青年留守妇女是乡村数字经济建设的重要人力支持。从增能视角审视X村留守妇女参与电商能力现状发现,当前既存在赋权不够,又存在增能不足,具体表现在“自我效能感低下”“主体性建设不足”“多元环境排斥”。本文从“个体—人际—环境”三个维度出发,结合X村进行实地分析,提出“提升主体能力”“融入式微观合作”“开放型政策环境”的对策,旨在探究青年留守妇女参与数字乡村的新模式,增强其主体意识,提高电商参与能力,进而缓解数字人才瓶颈。

Young left‐behind women play a vital role in driving the rural digital economy.However,the field research in X Village reveals significant challenges hindering their participation in E‐commerce,particularly in terms of capacity building and empowerment.This article examines the factors contributing to these chal‐lenges,including inadequate self‐efficacy and limited development opportunities within a non‐inclusive environ‐ment.Through a comprehensive analysis of individual,interpersonal,and environmental factors,this article proposes strategies to empower young left‐behind women and promote collaborative micro‐cooperation initia‐tives.Additionally,this article advocates for the creation of inclusive environments by local governments to fos‐ter the growth of rural E‐commerce.The purpose of this article is to establish a new paradigm for the involve‐ment of young left‐behind women in digital rural development,enhance their skills and confidence in E‐com‐merce participation,and address the shortage of digital talent in rural areas.