“第三空间”视域下《原神》的文化输出策略研究——以璃月港游戏部分为例

Research on the Cultural Export Strategy of Genshin Impact from the Perspective of the“Third Space”:A Case Study of the Game Section of Liyue Harbor

文化输出是关乎国家形象树立及话语权的重要课题。本研究从文化的特性及“第三空间”的特征入手,分析《原神》之璃月港游戏部分的文化输出策略。本研究认为文化元素的融合是“第三空间”的重要特征之一,也是该游戏文化输出与创新的关键策略,包括文化元素与游戏情境浸润式的融合、跨时空的文化元素融合及中西文化元素的融合;并认为成功的文化输出应依托恰当的载体,在融合中创新;应化整为零,借助广大民众的力量;相关研究机构应积极探究与他种文化之间的“接口”,更有效地提高文化输出的效度并降低文化折扣。

Cultural export is an important issue related to the establishment of China’s national image and discourse power.This article studies the characteristics of culture and the features of the“third space”,and analyzes the cultural export strategy of the game section of Liyue Harbor in Genshin Impact.This article finds that the integration of cultural elements is one of the important features of the“third space”and a key strategy for cultural export and innovation in this game.This includes the integration of cultural elements with the game scenario,the integration of cultural elements across time and space,and the fusion of Chinese and Western cultural elements.Furthermore,this article reveals that successful cultural export should rely on appropriate carriers and innovate through integration;and it should be achieved with the help of the general public.Therefore,research institutions should actively explore the“interfaces”between Chinese cultures and foreign cultures,effectively enhance the effectiveness of cultural export,and reduce cultural discounts.