基于阅读推广的图书馆文创产品开发研究

Research on the Development of Library Cultural and Creative Products Based on Reading Promotion

图书馆文创产品开发对于阅读推广工作的有效开展具有重要意义。从文化传播角度探析图书馆文创产品开发与阅读推广的内在联系,并从资源开发、渠道延伸、氛围营造三个方面论述图书馆文创产品助力阅读推广的多重价值,最后提出图书馆文创产品开发需要增强对阅读文化、图书文化、出版文化的挖掘和提炼,从而实现阅读推广效果的有效提升。

The development of library cultural and creative products is of great significance for the effective implementation of reading promotion work.The article explores the internal connection between the development of library cultural and creative products and reading promotion from the perspective of cultural dissemination,and discusses the multiple values of library cultural and creative products in helping reading promotion from three aspects:resource development,channel extension and atmosphere creation.Finally,the article proposes that library cultural and creative product development needs to enhance the excavation and extraction of reading culture,book culture and publishing culture in order to effectively improve the effectiveness of reading promotion.