基于网络直播的公共图书馆阅读推广研究——以广州图书馆为例

Research on the Reading Promotion in Public Libraries Based on Online Live Streaming——Taking Guangzhou Library as an Example

随着全民阅读的兴起,越来越多的图书馆利用互联网技术和新媒体技术,开展线上线下相结合的阅读推广活动。以广州图书馆为例,研究探讨图书馆利用网络直播开展阅读推广活动的模式与方法。研究表明:网络直播是图书馆阅读推广活动创新的有效方式;直播中的互动活动可增强读者的参与感,提高读者的参与度;通过直播扩大了活动宣传和影响范围,提高了活动影响力和社会效益。

With the rise of nationwide reading,an increasing number of libraries are utilizing internet technology,mobile internet technology and new media technology to carry out combined online and offline reading promotion activities.Taking Guangzhou Library as an example,the paper explores the modes and methods of library’s reading promotion activities using online live streaming.The research indicates that online live streaming is an effective innovative approach for library’s reading promotion activities.Interactive activities during the live streaming enhance readers’sense of participation and engagement.Live streaming expands the scope of activity promotion and influence,thereby increasing the impact and social benefits of the activities.