过期药品回收模式与数字化回收策略——基于媒体报道的量化分析

Expired Drug Recycling Model and Digital Recycling Strategy——Based on the Quantitative Analysis of Media Reports

[目的/意义]推动过期药品规范回收对践行健康中国战略和构建绿色生活方式具有重要意义。[方法/过程]建立了“全链条—多主体”二维分析框架,采用质性分析方法对过期药品回收媒体报道文本进行分析。[结果/结论]在涉及过期药品的媒体文本中,过期药品处理和过期药品回收的媒体文本数量相当,过期药品产生的媒体文本数量相对较低;不同主体的文本参考点差异较大,其中政府部门、企业的文本参考点数量较多,面向个人、社会组织的参考点数量较少;2020年之前的媒体文本更关注过期药品产生,“新十条”发布后的媒体文本更关注过期药品回收。在媒体文本分析基础上,从多元主体治理维度出发阐述了现有药品回收模式对数字化回收的启示。

[Purpose/Significance]Promoting the standardized recycling of expired drugs is of great significance for implementing the Healthy China strategy and building a green lifestyle.[Methods/Processes]We have established a two-dimensional analysis framework of“full chain-multi agent”and used qualitative analysis methods to analyze the media reported texts of drug recycling.[Results/Conclusions]Research has found that in media texts involving expired drugs,the number of media texts for expired drug processing and expired drug recycling is equivalent,while the number of media texts for expired drugs generation is relatively low;There are significant differences in text reference points among different entities,with government departments and enterprises having more text reference points and individuals and social organizations having fewer reference points;Media texts before 2020 focused more on the generation of expired drugs,while media texts after the release of the“ten new measures”focused more on the recycling of expired drugs.Based on the analysis of media texts,this article elaborates on the enlightenment of existing drug recycling models on digital recycling from the perspective of multi subject governance.