高职视觉传达设计专业“岗课赛证、产教融合”育人模式探索

Exploration of the Education Model of“Job Course Competition and Integration of Industry and Education”in the Visual Communication Design Major of Higher Vocational Education

本文的研究目的是通过“岗课赛证、产教融合”的育人模式,来提升视觉传达设计专业学生的学习效果、职业素养和实践能力。首先对当前高职视觉传达设计专业人才培养目标分析,然后提出育人模式的实践路径,采用案例研究法,对高职视觉传达设计专业实施育人模式的实际情况进行深入探究。取得的积极成果包括提高了学生的职业素养和实践能力,增强了学生的就业竞争力和社会适应能力,为高职视觉传达设计专业教育的创新与发展提供了新的思路和方法。

The purpose of this paper is to improve the learning effect,professional quality and practical ability of students majoring in visual communication design through the education model of“post class competition certificate,production and education integration”.This paper first analyzes the training objectives of the current vocational visual communication design major,and then puts forward the practice path of the education model,and uses the case study method to deeply explore the actual situation of the implementation of the education model for the vocational visual communication design major.The positive results include improving students’professional quality and practical ability,enhancing their employment competitiveness and social adaptability,and providing new ideas and methods for the innovation and development of visual communication design education in higher vocational colleges.