地方文化融入现代包装设计研究——以恩施州核桃湾村助农产品为例

Research on the Integration of Local Culture into Modern Packaging Design—a Case Study of Agricultural Products in Walnut Bay Village,Enshi Prefecture

为了拓宽恩施州核桃湾村农产品的销售渠道,把更多原生态的富硒农产品带入到消费者的视野中,引导绿色生态的生活方式,笔者团队通过访谈、调研、设计、验证等科学的设计流程,将地方文化融入核桃湾村农产品包装设计中。在包装的材料选择上,选择可降解、可再生、可回收、轻量化的环保材料,为市场差异化竞争,为建立环境友好型社会奉献一份力量。让设计赋能乡村振兴,用好的设计能推动文化传承,创造经济效益,提升艺术审美,促进可持续发展。

In order to broaden the sales channels of agricultural products in Enshi Tujia and Miao Autonomous Prefecture’s Walnut Bay Village,to bring more original and ecological selenium-rich agricultural products into the consumer’s field of vision,in order to guide a green and ecological lifestyle.The author team through interviews,research,design,verification and other scientific design process,will be integrated into the local culture of Walnut Bay village on the agricultural product packaging.In the choice of packaging materials,choose biodegradable,renewable,recyclable,lightweight environmental protection materials,for the market differentiation competition,for the establishment of an environment-friendly society to contribute a force.Let design enable rural revitalization,with good design can promote cultural heritage,create economic benefits,enhance artistic aesthetics,promote sustainable development.