摘要
为了拓宽恩施州核桃湾村农产品的销售渠道,把更多原生态的富硒农产品带入到消费者的视野中,引导绿色生态的生活方式,笔者团队通过访谈、调研、设计、验证等科学的设计流程,将地方文化融入核桃湾村农产品包装设计中。在包装的材料选择上,选择可降解、可再生、可回收、轻量化的环保材料,为市场差异化竞争,为建立环境友好型社会奉献一份力量。让设计赋能乡村振兴,用好的设计能推动文化传承,创造经济效益,提升艺术审美,促进可持续发展。
In order to broaden the sales channels of agricultural products in Enshi Tujia and Miao Autonomous Prefecture’s Walnut Bay Village,to bring more original and ecological selenium-rich agricultural products into the consumer’s field of vision,in order to guide a green and ecological lifestyle.The author team through interviews,research,design,verification and other scientific design process,will be integrated into the local culture of Walnut Bay village on the agricultural product packaging.In the choice of packaging materials,choose biodegradable,renewable,recyclable,lightweight environmental protection materials,for the market differentiation competition,for the establishment of an environment-friendly society to contribute a force.Let design enable rural revitalization,with good design can promote cultural heritage,create economic benefits,enhance artistic aesthetics,promote sustainable development.
作者
陈方婧
CHEN Fang-jing(Wuhan Traffic Vocational College,Wuhan 430000,China)
出处
《绿色包装》
2024年第4期86-90,共5页
Green Packaging
基金
武汉交通职业学院校级青年课题(打造高等职业教育产品艺术设计专业群“课程思政金课”实践路径研究q2022005)。
关键词
地方文化
环保材料
包装设计
助农产品
现代包装
local culture
environmental protection materials
packaging design
help agricultural products
modern packaging