莒县过门笺视觉元素在包装设计中的应用研究

Research on the Application of Guomenjian of Ju County Visual Elements in Illustration Design

莒县过门笺是日照莒县优秀的非物质文化遗产,也是我国民间剪纸艺术的重要组成成分,更是民间百姓美好愿望的现实载体。其独特的视觉元素具有浓厚的地域特色与乡土气息,若将其与包装设计相结合,可以赋予包装更为深厚的文化内涵与新颖的视觉形象。本文以莒县过门笺为研究对象,从结构、构图、色彩、纹饰的角度对莒县过门笺的视觉元素进行分析,探究将其与现代包装设计进行创新结合的设计方式,在提升用户文化自信的同时,进一步传承与激活莒地文化,并期望为民间传统艺术融入包装设计提供一定借鉴思路。

Guomenjian of Ju County,is an outstanding intangible cultural heritage of Rizhao Juxian County,and also an important component of China’s folk paper-cut art,a realistic carrier of people’s good wishes.Its unique visual elements have strong regional characteristics and local flavor,if it is combined with the packaging design,it can give the packaging richer cultural connotation and novel visual image.This paper takes the Guomenjian of Ju County as the research object,analyzes the visual elements of Guomenjian of Ju County,from the perspective of structure,composition,color and patterns,and explores the innovative design method combining it with modern packaging design.While enhancing users’cultural confidence,it further inherits and stimulates the culture of Ju County,and expects to provide certain reference ideas for the integration of traditional folk art into packaging design.