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探析文创产品包装设计中手绘插画的应用 被引量:1

Exploring the Application of Hand Drawn Illustration in Packaging Design of Cultural and Creative Products
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摘要 我国文创产品历史悠久,主要有珠宝手工艺、书画和手工艺品等。设计师在设计时,应尽可能融入中国传统文化元素,如此才可以为产业化发展提供保障。本文主要对文创产品包装设计中手绘插画的应用进行探讨,以期促进我国文创产业良性发展。 China’s cultural and creative products have a long history,mainly jewelry handicraft,calligraphy and painting and handicrafts.When designing,designers should integrate Chinese traditional cultural elements as much as possible,so as to provide guarantee for the development of industrialization.This paper mainly discusses the application of hand-painted illustration in the packaging design of cultural and creative products,in order to promote the benign development of China’s cultural and creative industry.
作者 庄海萌 ZHUANG Hai-meng(Yunnan Tourism Vocational College,Kunming 650000,China)
出处 《绿色包装》 2024年第4期120-123,共4页 Green Packaging
关键词 文创产品 包装设计 手绘插画 cultural and creative products package design hand drawn illustration
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