中江花石纹理在文创产品包装上的应用探析

Analysis on the Application of Zhongjiang Flower Stone Texture in Packaging of Cultural and Creative Products

中江花石作为地方非遗工艺品,外观特征与其他工艺品相比具有较大的差异性,自然加人工的创作形式也使得其具备较强的独特性。将花石纹理应用到地域特色文创产品的包装设计中,将其打造成城市文化输出的名片,以充分实现保护和传承好花石打造非遗技艺。本文提炼花石的外形特征与文化价值,探讨品牌文化打造以及设计要素应用的文创产品包装设计策略,以期为中江花石的创新保护与传承提出一些有效对策,也为其他文创包装设计的跨界运用形式提供新思路。

As a local intangible cultural heritage handicraft,the appearance features of Zhongjiang flower stone are quite different from other handicrafts,and the creation form of natural and artificial also makes it have strong uniqueness.The flower stone texture is applied to the packaging design of regional cultural and creative products,and it is made into a business card of urban cultural output,so as to fully realize the protection and inheritance of the good flower stone to create intangible cultural heritage skills.This paper extracts the appearance characteristics and cultural value of the flower stone,and discusses the packaging design strategy of cultural and creative products for the construction of brand culture and the application of design elements,in order to put forward some effective countermeasures for the innovation protection and inheritance of Zhongjiang flower stone,and also provide new ideas for the cross-border application of other cultural and creative packaging design.