湖南花瑶文化元素在龙牙百合包装设计中的应用

Design and Application of Hunan Huayao Cultural Elements in the Packaging of Longya Lily Products

“花瑶挑花”是湖南省隆回县虎形山瑶族女子中流传的一种独特的手工艺,瑶族因女子筒裙上装饰有艳丽的挑花而被人称为“花瑶”。本文以湖南花瑶挑花的审美特征和文化内涵为现实依据,分析花瑶挑花的图案、色彩、文化内涵和寓意,并结合当地瑶族地区的龙牙百合农特产品包装设计现状,论述花瑶挑花图案的价值,进而分析花瑶挑花图案在农特产品包装设计中应用的可行性。笔者在此基础上,提出花瑶挑花图案的活态化应用是在新发展理念之下非物质文化遗产传承的重要方式,凸显地域文化是农特产品包装设计的新发展趋势。

Huayao cross-stitch is a unique handicraft handed down among the Yao women in Huxingshan,Longhui County,Hunan Province.The Yao people are called“Hua Yao”because of the gorgeous cross-stitch on the women’s tube skirts.Based on the aesthetic characteristics and cultural connotation of Huayao cross-stitch in Hunan Province,this paper analyzes the pattern,color,cultural connotation and implication of Huayao cross-stitch,and discusses the current situation of the packaging design of Longya lily agricultural special products in the local Yao nationality area.The value of the cross-stitch pattern is analyzed,and the feasibility of the Huayao cross-stitch pattern in the packaging design of agricultural special products is analyzed.On this basis,it is proposed that the active application of Huayao cross-stitch pattern is an important way to inherit intangible cultural heritage under the new development pattern concept,and highlighting the regional culture is the new development trend of agricultural special product packaging design.