“平台摇摆”:社交平台使用者的惯习演变、动机逻辑与伦理反思

"Platform"Swing of Social Media Users:Evolving Habits,Motivational Logic and Ethical Reflection

在社交媒体环境中,用户围绕社交平台进行摇摆,以使用者身份熟练地玩转媒介指尖游戏,从过往的完成场所迁徙需要数月时间,到现在完成“平台摇摆”行为只需一秒,对社交平台与自我需求之间连接的可供性熟稔于心。文章从“平台摇摆”行为出发,深入探索社交平台使用者的惯习演变、动机逻辑与伦理反思。研究认为,“平台摇摆”行为的演变由场景生态占位,继而出现从过度特化到逐渐泛化的摇摆现象。而媒介资源与媒介生态间的相互勾连是使用者产生摇摆行为的主要动机逻辑,使用者在摇摆期间也会发生关系消解、个体时间模糊等脱域问题。

In today's social media platform environment,users swing frantically between different social media platforms,skillfully playing the medium's"fingertip game".It takes just one second for users to complete the migration of places now while it takes them months in the past.The act of"platform swinging"happens frequently because users'familiarity with connections affordance of social platforms and the needs of individual user.The article explores the evolution of social platform users'habits,motivational logic and ethical reflection on"platform swing"behaviors.The study concludes that the evolution of"platform swing"behavior starts from the occupation of scene ecology,and the subsequent swing from over-specialization to gradual generalization.The interconnection between media resources and media ecology is the main motivational logic of users'swinging behavior,and users will also experience the problems of relationship dissolution,individual time blurring,and other delocalization problems during the swinging period.