基于产业链模式的“一带一路”区域家电市场拓展研究

Research on the Expansion of the"the Belt and Road"Regional Home Appliance Market Based on the Industrial Chain mode

目前我国家电生产规模已位居世界第一,是我国最具国际竞争力的产业之一,因此“走出去”实现产业规模价值是我国家电产业的必然选择和要求。本文结合国家“一带一路”倡议,通过对国内家电行业、“一带一路”区域市场现状以及家电产业链构成等方面的分析,论述构建以设计为牵引,串联设备制造、机电工程、模具设计制造、原材料零部件供应以及技术服务等产业关键环节的“全产业链式的设计和技术服务模式”,形成协同合力效应,推动中国家电行业进一步发展,“出海”走向“深蓝”。

Chinese household appliance production scale has ranked NO 1 in the world,and it becomes one of the most competitive industries of China in the world.Therefore,"Walking out"to achieve industrial scale value is an inevitable choice and requirement for China's household appliance industry.Based on the national"the Belt and Road"strategy,through the analysis of the domestic household appliance industry,the current regional market situation of the"the Belt and Road"and the composition of the household appliance industry chain,this treatise researches the construction of""whole industry chain design and technical service model"that takes design as the traction and connects the key link,such as equipment manufacturing,electromechanical engineering,mold design and manufacturing raw material parts supply and technical services,to form a synergy effect,Promote the further development of China's home appliance industry,and move towards"deep blue"by going global.