新媒体视域下社科普及工作:理念重塑、模式创新与路径拓展

Social Science Popularization Work in the New Media Perspective:Concept Reshaping,Model Innovation and Path Expansion

计算机技术、网络通讯技术、大数据技术的不断迭代更新,知识出版与传播呈现数字化、多元化、社交化等特点,社科普及工作场景发生变化,社科普及工作面临新的挑战和机遇。文章从新媒体视域对现阶段社科普及主体、普及客体、普及对象、普及载体等要素进行分析研究,提出树立大科普理念,创新社科普及模式,拓展社科普及工作路径,发挥新媒体的智慧赋能作用,促进社科普及工作向高质量发展阶段迈进。

With the continuous iteration of computer technology,network communication technology and big data technology,knowledge publication and dissemination are digitalized,diversified and socialized,and the work scene of social science popularization has changed,and social science popularization is facing new challenges and opportunities.The article analyzes and researches the subject,object,target and carrier of social science popularization at the present stage from the perspective of new media,proposes to establish the concept of great science popularization,innovate the mode of social science popularization,expand the path of social science popularization work,and give full play to the wisdom empowerment of new media to promote the social science popularization work to the stage of high-quality development.