数字赋能视角下农产品电商价值共创路径研究

Research on the Value Co-creation Path of Agricultural Products E-commerce from the Perspective of Digital Empowerment

在政策和市场双维驱动下,数字技术正成为各行各业转型升级的强大动力。基于数字赋能视角,从农产品生产、加工、销售和配送四个阶段,探讨数字赋能农产品电商价值共创的机理,并构建数字赋能农产品电商的价值共创路径,旨在为农产品电商基于数字技术实现价值共创和质量提升提供指导和借鉴。

Driven by both policy and market,digital technology is becoming a powerful driving force for the transformation and upgrading of all walks of life.Based on the perspective of digital empowerment,the mechanism of value co-creation of digitally empowered agricultural products e-commerce is discussed from the four stages of production,processing,sales and distribution of agricultural products,and the value co-creation path of digitally empowered agricultural products e-commerce is constructed,which aims to provide guidance and reference for agricultural products e-commerce to realize value co-creation and quality improvement based on digital technology.