乡村振兴背景下乡村康养旅游发展路径研究——以山西省晋城市为例

Research on the Development Path of Rural Health and Wellness Tourism Under the Background of Rural Revitalization—A Case Study of Jincheng City,Shanxi Province

乡村振兴和健康中国是我国近年来实施的重大发展战略,是为了解决人民日益增长的美好生活需要和不平衡不充分的发展之间的矛盾。发展乡村康养旅游可以提升乡村的吸引力,推动乡村振兴,同时提高人民身心素质,为美好生活的实现打下健康基础。以山西省晋城市打造“百村百院”工程为例,提出晋城市布局乡村康养旅游产业的总体策略、空间布局、产品策划和运营管理,为乡村康养旅游的发展提供更深入具体的理论和实践探索。

Rural revitalization and healthy China is a major development strategy that China has implemented in recent years,and it is an inevitable requirement to address the contradiction between unbalanced and inadequate development and the people’s ever-growing needs for a better life.The development of rural health tourism can enhance the attractiveness of the countryside,promote the revitalization of the countryside,and improve the physical and mental quality of the people,laying a healthy foundation for the realization of a better life.Taking the project of building“100 villages and 100 courtyards”as an example,this paper puts forward the overall strategy,spatial layout,product planning and operation management of Jincheng’s rural health and wellness tourism industry,and provides more in-depth theoretical and practical exploration for the development of rural health and wellness tourism.