专业设计、用户设计还是AI设计?设计源效应的心理机制

Professional design,user design,or AI design?The psychological mechanism of the source of design effect

设计源效应是指企业产品设计来源信息对消费者产品偏好和企业态度的影响。目前,专业设计师、用户和AI是三种常见的产品设计源。这三种产品设计源通过不同的作用机制对消费者心理和行为产生积极或消极的影响。其中,能力是专业设计源效应产生的作用机制,能力、权力和心理距离是用户设计源效应产生的作用机制,而价值和信息是AI设计源效应产生的作用机制。同时,设计源效应是有作用条件的,会受到消费者、产品、企业因素的约束。未来研究可以深入探讨消费者对混合设计源的反应、进一步探讨设计源效应的作用机制和作用条件。

The source of design effect is defined as the manner in which the source information of a firm’s product design affects consumer product preferences and corporate attitudes.Currently,there are three major sources:professional designers,users,and AI,each exerting either positive or negative influences on consumer preferences through different psychological mechanisms.The source of professional design influences consumer preferences through the perceived competence of expert designers,whereas the source of user design influences consumer preferences through the perceived capabilities of users,empowerment and the psychological distance between users and brands.Furthermore,the source of AI design influences consumer preferences by virtue of the value and information offered by products designed using AI.It is noteworthy that,the source of design effect is moderated by consumer individual differences,product characteristics and the openness of a firm’s design policy.Future research should delve deeper into consumer reactions to mixed design sources as well as the psychological mechanisms and boundary conditions of the source of design effect.