“软问题”何以“硬治理”:数字化文明创建的逻辑理路、驱动机制与优化路径——基于杭州市富阳区实践的观察

How to Solve“Soft Issues”Through“Hard Governance”:The Governance Logic,Driving Mechanism and Optimization Path of Digitization Civilization Construction—Observation Based on the Practice in Fuyang District of Hangzhou

数字化改革赋能政府治理,为破解文明创建效果难持续、群众参与不足等问题提供了一条可行途径。以公共价值为核心,构建“一核三维”(价值、需求、项目、技术)的数字赋能文明创建分析框架,采用案例研究方法,以“富春风尚汇”数字化改革项目为例,揭示其平台整合、流程再造、场景构建的数字治理逻辑,分析其“价值牵引-需求拉动-项目驱动-技术嵌入”的驱动机制。着眼于数字治理的深度实践,提出要更好地实现“软问题”的“硬治理”,数字化文明创建进一步的优化路径在于:拓宽文明行为数据源,丰富应用场景;优化业务流程,形成文明创建和“最美”选树的工作闭环;强化部门协同,加大礼遇政策和公共资源的整合力度;凝聚市民正能量,强化市民行为评价结果的科学运用。

Digital reform empowers government governance,which provides a feasible way to solve the problems such as difficulty to sustain the effect and insufficiency of public participation of civilization construction.An analytical framework of digital empowering civilization construction is proposed that“one core,three dimensions”means public value as the core and demand,project,and technology as the dimensions.The“Fuchun Fengshanghui”digital reform project as an example is selected to reveal the digital governance logic of platform integration,process reengineering,and scene construction by using case study method,and the driving mechanism o“f value traction-demand pulling-project driving-technical embedding”.Focusing on the deep practice of digital governance,further optimization path for the digitization civilization con-struction is proposed to better achieve“hard governance”for“soft issues”.The optimization path is as foll-ows:the first is to broaden the data sources of civilized behavior and enrich application scenarios;the sec-ond is to optimize government business processes and form a closed loop of civilization construction and“most beautiful”tree selection;the third is to strengthen departmental collaboration and increase the integration of courtesy policies and public resources;the fourth is to consolidate the positive energy of the citizens and strengthen the scientific application of the evaluation results of citizens’behaviors.