农村电商物流国内研究综述与展望

Review and Prospect of Domestic Research on Rural E-Commerce Logistics

随着农村电商在我国的快速发展,与之相匹配的农村电商物流成为决定其能否进一步发展的关键因素之一。首先,文章尝试从农村电商物流的发展模式研究、协同问题研究、体系建设研究、路径优化与选址研究、影响因素研究、现状及问题与对策研究、服务质量评价研究这7个多元研究视角对目前我国关于农村电商物流的研究现状进行总结与归纳。其次,通过归纳与总结指出了国内目前关于农村电商物流方向研究存在的缺点与不足。最后,有针对性地对当前农村电商物流研究的不足提出了建议,并对未来农村电商物流研究的发展进行展望,同时也希望为后来学者研究相关领域提供一定的借鉴,助力物流高质量发展。

With the rapid development of rural e-commerce in China,matching rural e-commerce logistics has become one of the key factors of its further development.First of all,this paper attempts to summarize and conclude the current research status of rural e-commerce logistics from seven perspectives:development mode research,collaborative problem research,system construction research,route optimization and site selection research,influencing factors research,current situation,problems and countermeasures research,service quality evaluation research.Secondly,it points out the shortcomings and deficiencies of the current research on rural e-commerce logistics in China through induction and summary.Finally,the paper puts forward some suggestions on the shortcomings of the current rural e-commerce logistics research,and looks forward to the future development of rural e-commerce logistics research,and also hopes to provide some reference for future scholars to study related fields.