基于汽车驾驶行为的多维客户画像精准构建方法

Accurate construction method of multi-dimensional customer portraitbased on automobile driving behavior

传统多维客户画像精准构建方法构建效果差,因此文章提出基于汽车驾驶行为的多维客户画像精准构建方法。文章建立了多维客户多源特征体系,构建多视角融合模型,基于汽车驾驶行为进行多维客户画像精准构建。实验结果表明,该研究方法用户画像构建效果更好,有一定的应用价值。

The traditional method of accurately constructing multi-dimensional customer profiles has poor construction results.A precise method for constructing multidimensional customer profiles based on automotive driving behavior is proposed.A multi-dimensional customer multi-source feature system is established,a multi perspective fusion model is constructed,and a multi-dimensional customer profile based on car driving behavior is accurately constructed.The experimental results show that this research method has better user profile construction effect and certain application value.