非遗传承背景下民族纹样在视觉传达设计中的应用

Application of Ethnic Patterns in Visual Communication Design in Non-Genetic Inheritance Background

在非遗传承背景下,民族纹样具有显著文化内涵,是我国重要民族艺术,需高度重视其保护与传承。本文基于非遗传承视角,辨析我国民族纹样分类,包括动物、几何、植物纹样等,探究视觉传达策略。我国设计人员应坚定非遗传承信心,明确民族纹样的分类,秉持与时俱进的理念,结合多元民族纹样,适当地开展转化提炼,充分凸显民族纹样要素,创建理想视觉传达设计效果。

Under the background of non-genetic inheritance,ethnic patterns have significant cultural connotation and are an important national art in China,which should attach great importance to the protection and inheritance.Based on the perspective of non-genetic inheritance,this paper analyzes the classification of Chinese ethnic patterns,including animal,geometry,plant patterns,etc.,and explores the visual communication strategy.Chinese designers should firmly believe in non-genetic inheritance,clarify the classification of ethnic pattern,uphold the concept of advancing with the times,combine with multiple ethnic pattern,appropriately carry out transformation and refining,fully highlight the elements of ethnic pattern,and create the ideal visual communication design effect.