地域文化符号在文旅类APP界面设计中的应用研究

Research on the Application of Regional Cultural Symbols in the Interface Design of Literature and Tourism APP

本文旨在探讨地域文化符号在文旅APP界面设计中的应用研究。通过梳理地域文化符号的概念与分类,将文旅类APP界面设计作为研究对象,通过分析国内优秀的文旅APP界面设计案例,研究地域文化符号在界面设计中应用的原则与策略,对文旅类APP界面设计方法进行改善与推进,提高文旅APP品牌的竞争力。

The purpose of this paper is to explore the application research of regional cultural symbols in the interface design of cultural and tourism APP.By sorting out the concept and classification of regional cultural symbols,taking the interface design of cultural and tourism APP as the research object,and by analyzing the domestic excellent cases of cultural and tourism APP interface design,this paper studies the principles and strategies of the application of regional cultural symbols in interface design,improves and promotes the interface design method of cultural and tourism APP,and improves the competitiveness of cultural and tourism APP brand.