新时代下视觉传达设计的创新理念研究

Research on Innovative Concepts of Visual Communication Design in the New Era

创新构建了一个民族前行的精神支柱,也是国家繁荣昌盛源源不断的推动力。在21世纪,正处于知识经济的时代,全球的竞争焦点将转向创新型人才的角逐。本文通过分析视觉传达设计这一艺术领域,研究视觉传达设计的内在特点,结合新时代下的创新设计原则与视觉传达的联系,探究视觉设计创新性的发展策略与今后需要进步的方向,为视觉传达设计以及艺术设计相关领域的良性发展提供一定的启示。

Innovation builds the spiritual pillar for a nation to move forward and is also a constant driving force for national prosperity.In the 21st century,being in the era of knowledge economy,the focus of global competition will turn to the competition of innovative talents.This article analyzes the artistic field of visual communication design,combines innovative design principles in the new era,explores the innovative development strategies of visual design and the direction of future progress,and provides certain guidance for the healthy development of visual communication design and art design-related fields.