平面设计的视觉语言研究

Research on Visual Language of Graphic Design

近年来,随着我国思想文化的持续演变和民众审美水平的提升,平面设计作品的赏析角度也在不断更新,传统的平面设计在视觉语言中已难以契合当代潮流,公众更倾向于通过简洁的视觉元素传递信息。因此,视觉语言在平面设计领域的重要性越发凸显。在平面设计领域,通常采用的视觉语言手段主要基于生物学原理,而非经过特殊处理的手段。从传播学角度来看,这些表达方式可以被划分为视觉语言和非视觉语言两大类,为了全面探索平面设计的视觉元素,有必要深入理解它们之间的相互关系。语言不仅是构建思维和情绪的重要工具,也是连接实体与心灵的纽带,能够直接影响我们的认知过程,并作为一种信息传递工具,促进公众之间的有效沟通。

In recent years,with the continuous evolution of our country's thought and culture and the improvement of the people's aesthetic level,the appreciation angle of graphic design works has been constantly updated.Traditional graphic design in the visual language has been difficult to conform to the contemporary trend,the public is more inclined to transmit information through concise visual elements.Therefore,the importance of visual language in the field of graphic design becomes more and more prominent.In the field of graphic design,the visual language used is mainly based on biological principles,rather than specially processed means.From the perspective of communication,these expressions can be divided into two categories:visual language and non-visual language.In order to fully explore the visual elements of graphic design,it is necessary to deeply understand their mutual relations.Language is not only an important tool for constructing thoughts and emotions,but also a link between the physical and the mind,which can directly affect our cognitive processes and serve as an information transfer tool to facilitate effective communication between the public.