金普新区樱桃节--金小樱家族文创产品设计

Jinpu New Area Cherry Festival--Design of Jinxiaoying Family Cultural and Creative Products

随着信息时代的高速发展,大众物质生活水平普遍提升后,就会进一步想在精神层面获得满足。当对产品的精神寄托以及美感追求超越了实用价值时,就会心甘情愿地为此类产品的溢价买单。文创产品行业便由此催生出来。文创产品成消费新宠,颇受90后、00后消费群体的青睐,青年群体成为消费与创作的“主力军”。大连理工大学城市学院处于大连市金普新区处,此地盛产根据自然节气所生长出来的品质优秀的大樱桃。本团队将与大连文广传媒集团有限责任公司合作共同设计金普新区樱桃文创衍生品,并进行产品的实际推广与运营。

With the rapid development of the information age,after the general improvement of people's material living standards,they will further seek spiritual satisfaction.When the spiritual attachment and aesthetic pursuit of a product exceed its practical value,one will willingly pay for the premium of such products.The cultural and creative product industry has emerged from this.Cultural and creative products have become a new favorite among consumers,favored by the post-90s and post-2000s consumer groups,with young people becoming the“main force”in consumption and creation.The city college of Dalian university of technology is located in the Jinpu new area of Dalian city,this area is rich in high-quality cherries grown according to the natural season.Our team will collaborate with Dalian culture and media group Co.,Ltd.to jointly design cherry cultural and creative derivatives in Jinpu new area,and carry out actual product promotion and operation.