以惠企政策为例的政策对象申请意愿影响因素与作用机制研究

Research on Influencing Factors and Role Mechanisms of the Willingness of Policy Recipients to Apply for Enterprise-Friendly Policies

基于惠企政策对象的深度访谈材料,通过程序化扎根理论研究方法,探究影响政策对象申请意愿的深层次因素。研究发现:内容匹配性、过程合理性、政策沟通力、政策接入度和政策认知度是政策对象申请意愿的主要影响因素;内容匹配性、过程合理性和政策沟通力通过影响政策认知度进而影响政策对象申请意愿;政策接入度影响上述3个影响因素与政策认知度之间的关系强度。据此,构建出政策对象申请意愿影响因素模型,并论证各影响因素之间的关系及其作用机制。

Based on the depth interview materials of the policy recipients of enterprise-friendly policies,this study explores the deep-rooted factors affecting the policy recipients’willingness to apply through the method of programmatic grounded theory.The investigation indicated that content matching,process rationalization,policy communication,policy access,and policy awareness are the main influencing factors on the willingness of policy recipients to apply;content matching,process rationalization and policy communication affect the willingness of policy recipients to apply by influencing policy awareness;and policy access affects the strength of the relationship between above three factors and policy awareness.After analysis,this study constructs a model of factors influencing the willingness of policy recipients to apply,and demonstrates the mechanism among these factors.