数字阅读背景下有声读物发展对策研究——基于读者使用情况调查

Research on the Development Strategy of Audiobooks Under the Background of Digital Reading:A Survey Study of Readers'Use of Audiobooks

在新媒体和全民阅读推广的背景下,国民数字化阅读普及率越来越高且有进一步发展的趋势,其中有声读物的出现大大突破了传统文本阅读对视觉的依赖,满足了更多潜在群体的阅读需求。文章以读者年龄段为核心变量,并从收听有声读物的动机、平台、内容和偏好选择四个方面为切入点,在分析调查读者对有声读物的使用情况基础上提出相关建议:多维度建设资源;优化内容加工形式;推出个性化服务;多途径宣传推广以提高有声读物的使用率;增强版权意识。

In the context of new media and the promotion of nationwide reading,the popularity of digital reading among the population is increasing and there is a trend of further development.The emergence of audiobooks has greatly broken through the dependence of traditional text reading on vision and met the reading needs of more potential groups.The article takes the age group of readers as the core variable,and takes the motivation,platform,content,and preference selection of audiobooks listening as the entry point.It analyzes the usage of audiobooks by readers in the survey and puts forward relevant suggestions:building resources from multiple dimensions;optimizing the processing form of content;launching personalized services;promoting and publicizing through multiple channels;enhancing copyright awareness.