城市社区公共体育服务质量管理优化:框架设计、创新实践与路径选择——基于PDCA管理循环理论

Optimization of public sports service quality management in urban community:Framework design,innovative practice and path selection——Based on the theory of PDCA management cycle

城市社区公共体育服务质量管理是推进体育强国战略实施,增进社区居民福祉的根本内容。通过文献资料、实地调研与案例分析等研究方法,结合PDCA质量管理循环模型,搭建城市社区公共体育服务质量管理优化的PDCA循环机制。从“对接服务需求、提供服务决策、监控服务评价、完善服务改进”全流程的互嵌式质量管理循环切入,分析广东、湖南、浙江、江苏4省社区体育服务质量管理实践探索内容。基于此,提出城市社区公共体育服务质量管理优化的实施路径,通过主动下沉深度挖掘,推动供需动态融合;推进政民互动策略相叠,彰显决策共创价值;利用标准引领协同互动,注重多元评价管控;凭借数智驱动强化响应,提升信息传递效能。

The quality management of public sports services in urban community is a fundamental component to promote the implementation of the strategy of a leading sporting nation,and also to enhance the well-being of community residents.The PDCA cycle mechanism for optimizing the quality management of public sports services in urban communities is constructed by combining the PDCA quality management cycle model,along with the research methods of literature,field research and case study analysis.Starting from the interlocking quality management cycle of"matching service demand,providing service decision,monitoring service evaluation,and perfecting service improvement",this study analyzes the contents of community sports service quality management practices in 4 provinces with Guangdong,Hunan,Zhejiang,and Jiangsu.Based on this,the implementation path of optimizing the quality management of public sports services in urban communities has been naturally proposed,which is to promote the dynamic integration of supply and demand through active sinking and in-depth excavation,to promote the overlapping strategy of government-citizen interaction,to highlight the value of decision-making and co-creation,to make use of the standard to lead the synergistic interaction and focus on the multi-dimensional evaluation and control,and to strengthen the response by virtue of the numerical and intellectual drive,and also to enhance the effectiveness of the information transmission.