数字化时代博物馆数字文创产品设计策略研究

Research on the Design Strategy of Digital Cultural and Creative Products in the Digital Age Museum

本研究旨在探讨数字化时代博物馆数字文创产品的设计策略。本研究首先对数字文创概念进行诠释,综合分析博物馆数字文创的发展现状,了解其存在的问题和挑战,然后分析其发展现实因素。最后,总结包括聚焦自身特色拓展数字资源、探索拓展产品品类、注重审美体验的博物馆数字文创产品设计策略,以此进一步探究博物馆数字文创产品设计发展方向,为今后博物馆数字文创产品设计提供设计策略参考。

The purpose of this study is to explore the design strategy of digital cultural products in museums in the digital era.This study firstly interprets the concept of digital creativity,synthetically analyzes the development status quo of digital creativity in museums,understands its existing problems and challenges,and then analyzes the realistic factors of its development.Finally,it summarizes the design strategy of museum digital creative products,which focuses on its own characteristics,expands digital resources,explores product categories and emphasizes aesthetic experience,this paper further explores the development direction of museum digital creative product design,and provides design strategy reference for future museum digital creative product design.