广告设计的视觉传达策略分析

Analysis of the Visual Communication Strategy of Advertising Design

视觉传达在广告设计中占据重要主导地位。设计师应通过多元方式透彻把握广告设计及视觉传达的要点,合理利用视觉传达提升广告及广告设计的优质性、显著性、简约明确性,以全面强化广告的视觉传达效果及其商业价值、提高广告整体质量及宣传度,进而打响品牌知名度、有力助推品牌及企业的进一步推广发展。基于此,本文便围绕广告设计的视觉传达策略展开如下探究。

Visual communication occupies an important dominant position in advertising design.Designers should thoroughly through multiple ways to grasp the key points of advertising design and visual communication,reasonable use of visual communication to improve advertising and advertising design quality,significance,contracted clarity,to fully strengthen the effect of the advertising visual communication and its commercial value,improve the overall quality of advertising and awareness,and brand awareness,powerful booster brand and the further development of enterprises.Based on this,this paper focuses on the visual communication strategy of advertising design.